Monday, January 19, 2009

Lingerie Market

• Total lingerie market size is estimated at US$33bn per annum
• Size of the American Market is US$11.03bn
• Size of the Western European Market is US$11.56bn
• US and EU together account for 68.4% of the total market
• Asia represents 19.6% of the market
• Western market is slowing down
• Russia, China and India are among the emerging markets
• Global lingerie market has grown in recent years at the rate of 3% per annum
• Asian lingerie market has grown in recent years at the rate of 8% per annum
• Main competitors in the global intimate apparel industry include Aerie by American Eagle, Cupid Foundations, Fruit of the Loom, Hanesbrands, Jockey International, The Lane Bryant division of Charming Shoppes, The Soma division of Chico’s, Spanx, Triumph International, The Victoria’s Secret division of Limited Brands, Wacoal Corp and The Warnaco Group
• Italian brands - Idea, Stella, and La Perla;
• French brands - Lady De Paris, Christian Lacroix;
• German brand - Nina Von, Felina;
• Spanish brands - Othaik, Princesa;
• American brands -Playtex, Wonderbra

Source: just-style

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