Saturday, December 13, 2008
Some Secrets of ZARA's success
ZARA is a low cost high fashion retailer. Its founder, Amancio Ortega, is the richest man of Spain. ZARA's business strategy is low-cost high-fashion. "One of the keys to Zara's success was the company's control of every step of production, from design, manufacture and distribution, to sales".
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